Our Process

We partnered with Luma Apparel to develop a branding identity that would elevate their presence in the wellness market. The goal was to create a clean, sophisticated, and emotionally resonant brand experience that connects deeply with their target audience. From the first sketch to the final brand book, our team focused on clarity, personality, and timeless elegance.

The final brand identity is confident yet calming—capturing the essence of Luma Apparel’s mission while creating consistency across all customer touchpoints. The rebrand led to increased engagement, stronger market recognition, and praise from both new and returning customers.